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SKY IS NOT THE LIMIT – A Brands Illustrated Richard Branson Exclusive

Be Loved. Be Branded. Be Illustrated. For the ultimate marketing lovers

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YOUR BRAND IS THE BUSINESS

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Lead Story

CELEBRITY & ENDORSEMENT Perfectly [Un] matched?!

Brands Illustrated attempts to question the logic of engaging celebrities into categories that may not relevant by a long shot.

Since Bollywood and cricket define India’s ‘entertainment’ quotient, stars from these areas headline the lives & times of the critical mass/junta/masses, motivating, inspiring and empowering their hopes, dreams & fantasies all the way. It is natural, hence, that their icons – M.S. Dhoni, Sachin Tendulkar, Virat Kohli, the Khan combine, along with Hrithik, Ajay, Akshay, Ranbir – are their traffi c [even heart] stoppers

Brands of the Year 2017

AUDI Q 7

The Audi Q7 is the result of an ambitious idea: never cease to improve. It is masculine, yet exudes lightness. Inside, it offers comfort at the highest level. With even more space for your imagination.

GodrejInterio

Godrej Interio is India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a diverse portfolio – it’s been a brilliant, exciting journey for the brand.

BMW

In its sixth generation, this irresistible combination of dynamic design, unrivalled agility and excellent everyday practicality is as impressive as ever. Optimum weight distribution, classic rear-wheel drive and powerful.

BRANDS ILLUSTRATED WEEKLY

Suresh Narayan, Nestle India
SURESH NARAYAN – CHAIRMAN & MD, NESTLE India

What is the big idea behind your business?

It is a sense of purpose to ensure consumers get healthy and nutritious food and beverage products across the globe and in India. To provide the highest quality of products at all times.

Obesity is clearly becoming an issue in India, where over 60% of the deaths are now reported to be because of non-communicable diseases. Issues relating to heart health, obesity, lungs and respiratory infections are the main causes of deaths. Nestle is well prepared to deal with the issue as globally the company invests more than $2bn annually on its research and product technology centres. The primary purpose of these centres is to work on key food ingredients in response to demand caused by lifestyle changes and nutritional requirements. Over the last couple of years, in some of our products we have made 30% to 40% reductions in the levels of salt, sodium and sugar.

Brands Illustrated Illustrated CEO
KIM KI WAN – CHAIRMAN & MD, LG INDIA

Do you have a formal mechanism for making sure you stay in touch with employees and customers on the organization’s frontline?

Certainly, I am always keen to connect with consumers & employees; I travel extensively across India to understand consumer preferences and at our LG office, we have forums like town halls to interact with our employees. Every week, we organize a ‘pizza meeting’ with various departments to hear their suggestions while keeping the feel informal.
Abhimanyu Ghosh, CEO & Managing Editor, Brands Illustrtaed

Abhimanyu Ghosh, CEO & Managing Editor, Brands Illustrated

KEEP UP TO YOUR PROMISES IF YOU WANT TO SURVIVE AND MAKE IT BIG!

It is the most important quality of a marketer that he sticks to the commitment that he promises to the market. Delivery to promises that a brand makes to its consumers is the single-point biggest focus to success. You go right and you strike big, you go wrong and its BOOM..

BRANDS ILLUSTRATED HOTTEST PRODUCT

Be amazed at the four fold increase in the quality of the LG UHD 4K TV. Experience bigger, richer and more detailed images on this stunning 4K television
brands illustrated
AN ICONIC INDIAN 1ST GENERATION ILLUSTRATED LEADER
Mahesh Gupta, Chairman, Kent RO

BRANDS ILLUSTRATED INDIA'S MOST LOVED BRANDS

2017-2018 Ranking of India’s Most Valuable Brands. The Stay Illustrated Ranking of India’s Most Loved Brands and Reviews of the most loved brands in India. #indiakadil Original Entertainment Episodes. Brand Value Research by ibrands 360 and Digital and Social Media Impact by Digiperform, India’s largest Digital training and Analysis company

Brand Impact & Value Research

iBrands 360 is a specialized research company that is totally dedicated towards brands and company evaluation studies. iBrands 360 is inspired by innovations and the intelligence with which companies build their brand value. iBrands 360 is dedicated to the cause of a brand. 

Digital & Social Trend Research

Digiperform is Asia’s most trusted brand in Digital Marketing Training. Incepted with the vision to train people to perform digital marketing activities and bridge the demand and supply gap in this skill, Digiperform has trained over 10,000 individuals and operates more than 25 centres in the country.

BRANDS ILLUSTRATED FEATURE
Brands Illustrated Best Leaders
TAPAN SINGHEL – MD & CEO, BAJAJ ALLIANZ

A satisfied customer is the best business strategy of all. What is your prime focus for retaining customers?

When it comes to insurance, it is the service that a customer receives during a claim that decides their future relationship with the provider.  We at Bajaj Allianz General Insurance are obsessed with creating solutions that make insurance transactions convenient and hassle free. We are also constantly working towards creating solutions beyond insurance. The vision is to be a household name in the country when it comes to managing risks.

2017 ILLUSTRATED CEO FEATURE

D Shivakumar

D Shivakumar

D SHIVAKUMAR Chairman & Chief Executive Officer  PepsiCo India India's Most Trusted CEO'S 2017   If you can just take us through your journey in Pepsi like you joined in 2013 and last few years Pepsi has also transformed itself in industry. So your journey in Pepsi...
YK Koo

YK KOO

Brands Illustrated, The Illustrated CEO YK KOO, CEO, Hyundai India India's Most loved brands, most loved brands, most loved brands in india, trusted brands in india, india'smost valuable brands, valuable brands in india, brand awards in india, brand of the year, best...

VINOD K. DASARI

CEO & Managing Director Ashok Leyland Describe your business in 10 words or fewer. Moving goods and people, safely and efficiently for the last 70 years and counting. What is the big idea behind your business? Logistics is a huge, often hidden cost. We work to make...

VENU AMBATI

Managing Director Abbott India Limited Describe your business in 10 words or fewer. Branded Generics, specialist focused pharmaceutical company committed to saving lives. What is the big idea behind your business? At Abbott we strive to go beyond just being a...

UMESH REVANKAR

Managing Director & CEO SHRIRAM TRANSPORT FINANCE COMPANY I have been lucky I should say to be in an organisation for this long. I joined in 1987 as management trainee and worked in various roles. Initially we were trained in different companies because Shriram group...
Tarun Rai, JWT

TARUN RAI

Chief Executive Officer J Walter Thompson South Asia India's Most Trusted CEO's 2017 Describe your business in 10 words or fewer.   The J Walter Thompson Company exists to create pioneering solutions that build enduring brands and business for our clients.   What is...
Tapan Singhel

TAPAN SINGHEL

          TAPAN SINGHEL, CEO, BAJAJ ALLIANZ  What is the big idea behind your business? Making insurance simpler by all means be it purchase or claims management. Can the customer make a purchase in less than 5 minutes and can the customer a leader you will want the...

T SUDHAKAR PAI

Chairman cum Managing Director Kurlon Enterprise Ltd Please describe your business and your role as a CEO? My business is a great brand, a superbrand, called “Kurl-on”, which is a 55 yr old company. I took over the company in 2002, when there were 2...
Suresh Narayan

SURESH NARAYANAN

SURESH NARAYAN, CHAIRMAN & MD, Nestle India India's Most Trusted CEO'S 2017 Please describe your business to us in a few words. Well, we are one of the leading food and beverage companies in the country. Nestle manufactures and sells some of India’s best known brands...

SHEKHAR TEWARI

Chief Excecutive Officer Enamor Describe your business in 10 words or fewer. Bringing International quality lingerie experience for the Indian Woman   What is the big idea behind your business? Lingerie is a largely unorganized category in India and 7 out of 10 women...
Schauna Chauhan, Parle Agro

SCHAUNA CHAUHAN SALUJA

SCHAUNA CHAUHAN, Chief Executive Officer, PARLE AGRO Describe your business in 10 words or fewer. Quality, Innovative, Creative, Safe, Reliable, Trustworthy, Efficient, Dynamic What is the big idea behind your business? Being innovative is the key priority for us. We...

SANJAY SAGAR

Jt. Managing Director & CEO JSW Energy Limited Describe your business in 10 words or fewer. JSW Energy is one of India’s premier integrated power companies, having installed capacity of 4531MW (Thermal ‐3140 MW and Hydro – 1391 MW). With efficient operations,...
sanjay rishi

Sanjay Rishi

Sanjay Rishi American Express India's Most Trusted CEO'S 2017 Please describe your business and your role as a CEO? American Express is a global, diversified financial services company. We are the world’s largest issuer of credit cards by volume of transactions and...
Sangeeta Pendurkar

SANGEETA PENDURKAR

Managing Director Sangeeta Pendurkar Kellogg's India India's Most Trusted CEO'S 2017 Describe your business in 10 words or fewer. Unlocking India’s potential through nutritious food solutions   What is the big idea behind your business? Kellogg's in India is guided by...

RAVI UPPAL

Jindal Steel & Power Ltd. What is the diff between the mnc and indian companies? Mnc is basically who is having presence globally, having operations in different countries. Most of the mnc find their origins in USA Canada japan etc Indian companies are...

BRANDS ILLUSTRATED – INSPIRE

Brands Illustrated Marketing

What is your prime focus for retaining customers?

Activating every access point so that we are within reach. Be it trade, ecommerce, food outlets, partnerships with QSRs. And of course ensuring all the equity values kick in at the right moment, by constant emphasis on product taste, and larger role in life.

JITIN PAUL

Bharti AXA

Beyond this, every little thing adds to brand image. Jitin drives on innovation

CHANDRASEKAR RADHAKRISHNAN

Nestlé

Imagination is the fuel

MANMEET VOHRA

Starbucks

Challenges need to addressed seriously

manmeet vohra

PUNEET ANAND

 Hyundai

20 years experience in Automotive Marketing

Puneet Anand

SIDDHARTHA MUKHERJEE

Mondelēz International, Chocolate is emotional

P ANAND

TATA STEEL

While increasing sales is a key indicator of right marketing decision. there are many other key indicators like brand perception, brand awareness, conversion

SANJAY TRIPATHY

HDFC LIFE

Marketing is all about continuous efforts to discover, create, arouse and satisfy customer needs
Sanjay Tripathy

SHABNAM PANJWANI

EDELWEISS

I don’t think there’s something like a Perfect Brand Image.

INSPIRING STORIES

Zomato

Zomato NEVER  HAVE A BAD MEAL Zomato helps people discover great places around them and building amazing dining experiences. EXPRESSION OF GLORY Zomato gathers information from every restaurant on a regular basis to ensure it’s data is fresh....

Vistara

Vistara FLY THE NEW FEELING The name, Vistara, is drawn from the Sanskrit word ‘vistaar’, which means limitless expanse. EXPRESSION OF GLORY Just like the limitless expanse of the sky, the name – Vistara, also alludes to the limitless possibilities, which mirrors the...

Tata Tiscon

Tata Tiscon JOY OF BUILDING Tata Tiscon is the premium quality rebar brand from largest steel company in India, TATA STEEL–which has more than a century tradition and heritage and available across the country through the largest distribution network....

Tata Housing

QUALITY LIFE SPACES THROUGH CONTINUOUS INNOVATIONS   Tata Housing Development Company is a fully owned subsidiary of Tata Sons, a holding company of the Tata Group. It is one of the leading holistic real estate development companies and has built many landmark...

Star Plus

Star Plus Nai soch A Belief that will catalyze the transformation of the Woman of India.   EXPRESSION OF GLORY Star Plus is a versatile brand that celebrates the various facets of life and the multiple life-stages. As an entertainment brand it...

Sify

Sify BRING IT ON Any Enterprise’s Digital Transformation journey is a break from their legacy IT systems while embracing the tenements of the future. Sify understands this all too well. As one of India’s leading ICT Solutions and Services provider, Sify offers...

SBI Life

SBI Life WITH US, YOU’RE SURE The brand aims to be the most trusted and preferred life insurance provider across India. EXPRESSION OF GLORY SBI Life is one of the leading Life Insurance companies in India. It is a joint venture between India’s largest bank - State...

Renault KWID

Renault KWID LIVE MORE MORE India’s new favourite car - Zipping around city traffic or roaring down the highway, Renault KWID is the ideal car for you. EXPRESSION OF GLORY KWID entered a segment where well-entrenched players were ruling -...

Pan Vilas

Pan Vilas SHAUQ BADI CHEEZ HAI Pan Vilas chewing masalas are the perfect mixture of lime, areca nut, essence and spices like clove, cardamom and mint. EXPRESSION OF GLORY Pan Vilas is a connoisseur’s delight. The delicately balanced blend and...

ONLY VIMAL

ONLY  VIMAL ONLY  VIMAL – YOUNG STYLISH AND COOL Only Vimal offers the benefits of the technology features while portraying the action-filled, work, hard play hard lifestyle of young Millennia’s - for the man of action. EXPRESSION OF GLORY The...

Mafatlal Industries

Mafatlal Industries BUSINESS EXCELLENCE WITHOUT COMPROMISE Mafatlal Industries has been a leader in textiles for over 100 years. Mafatlal is on a mission to provide clothing for the family, for every walk and stage in life and for every occasion with a...

MAGGI

MAGGI - Brands of The Year 2017 SIMPLY GOOD Since its launch in India in 1983, MAGGI 2-Minute Noodles has always created good food moments and experiences that have been etched in our memories. EXPRESSION OF GLORY The company’s mission is to enhance quality of life...

LOUIS XIII

LOUIS XIII THINK A CENTURY AHEAD Craftsmanship at its peak and a rich legacy and heritage of Excellence provide an experience like no other. EXPRESSION OF GLORY For over a century, LOUIS XIII has been synonymous of refinement the world over. It...

LG UHD 4K TV

LG UHD 4K TV Life’s  Good Be amazed at the four fold increase in the quality of the LG UHD 4K TV. Experience bigger, richer and more detailed images on this stunning 4K television. EXPRESSION OF GLORY The 4K Ultra HD redefines the art of visual...

Hyundai Creta

Hyundai Creta THE PERFECT SUV A stylish exterior design lets the inner beauty shine through. Experience a new driving sensation. EXPRESSION OF GLORY Hyundai Motor India as a company believes in providing Modern Premium Value and experience to...
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