SKY IS NOT THE LIMIT – A Brands Illustrated Richard Branson Exclusive
CELEBRITY & ENDORSEMENT Perfectly [Un] matched?!
Brands Illustrated attempts to question the logic of engaging celebrities into categories that may not relevant by a long shot.
Since Bollywood and cricket define India’s ‘entertainment’ quotient, stars from these areas headline the lives & times of the critical mass/junta/masses, motivating, inspiring and empowering their hopes, dreams & fantasies all the way. It is natural, hence, that their icons – M.S. Dhoni, Sachin Tendulkar, Virat Kohli, the Khan combine, along with Hrithik, Ajay, Akshay, Ranbir – are their traffi c [even heart] stoppers
Brands of the Year 2017
AUDI Q 7
The Audi Q7 is the result of an ambitious idea: never cease to improve. It is masculine, yet exudes lightness. Inside, it offers comfort at the highest level. With even more space for your imagination.
Godrej Interio is India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a diverse portfolio – it’s been a brilliant, exciting journey for the brand.
In its sixth generation, this irresistible combination of dynamic design, unrivalled agility and excellent everyday practicality is as impressive as ever. Optimum weight distribution, classic rear-wheel drive and powerful.
BRANDS ILLUSTRATED WEEKLY
What is the big idea behind your business?
It is a sense of purpose to ensure consumers get healthy and nutritious food and beverage products across the globe and in India. To provide the highest quality of products at all times.
Obesity is clearly becoming an issue in India, where over 60% of the deaths are now reported to be because of non-communicable diseases. Issues relating to heart health, obesity, lungs and respiratory infections are the main causes of deaths. Nestle is well prepared to deal with the issue as globally the company invests more than $2bn annually on its research and product technology centres. The primary purpose of these centres is to work on key food ingredients in response to demand caused by lifestyle changes and nutritional requirements. Over the last couple of years, in some of our products we have made 30% to 40% reductions in the levels of salt, sodium and sugar.
Do you have a formal mechanism for making sure you stay in touch with employees and customers on the organization’s frontline?Certainly, I am always keen to connect with consumers & employees; I travel extensively across India to understand consumer preferences and at our LG office, we have forums like town halls to interact with our employees. Every week, we organize a ‘pizza meeting’ with various departments to hear their suggestions while keeping the feel informal.
Abhimanyu Ghosh, CEO & Managing Editor, Brands Illustrated
KEEP UP TO YOUR PROMISES IF YOU WANT TO SURVIVE AND MAKE IT BIG!
It is the most important quality of a marketer that he sticks to the commitment that he promises to the market. Delivery to promises that a brand makes to its consumers is the single-point biggest focus to success. You go right and you strike big, you go wrong and its BOOM..
BRANDS ILLUSTRATED HOTTEST PRODUCTBe amazed at the four fold increase in the quality of the LG UHD 4K TV. Experience bigger, richer and more detailed images on this stunning 4K television
BRANDS ILLUSTRATED INDIA'S MOST LOVED BRANDS2017-2018 Ranking of India’s Most Valuable Brands. The Stay Illustrated Ranking of India’s Most Loved Brands and Reviews of the most loved brands in India. #indiakadil Original Entertainment Episodes. Brand Value Research by ibrands 360 and Digital and Social Media Impact by Digiperform, India’s largest Digital training and Analysis company
Brand Impact & Value Research
iBrands 360 is a specialized research company that is totally dedicated towards brands and company evaluation studies. iBrands 360 is inspired by innovations and the intelligence with which companies build their brand value. iBrands 360 is dedicated to the cause of a brand.
Digital & Social Trend Research
Digiperform is Asia’s most trusted brand in Digital Marketing Training. Incepted with the vision to train people to perform digital marketing activities and bridge the demand and supply gap in this skill, Digiperform has trained over 10,000 individuals and operates more than 25 centres in the country.
A satisfied customer is the best business strategy of all. What is your prime focus for retaining customers?When it comes to insurance, it is the service that a customer receives during a claim that decides their future relationship with the provider. We at Bajaj Allianz General Insurance are obsessed with creating solutions that make insurance transactions convenient and hassle free. We are also constantly working towards creating solutions beyond insurance. The vision is to be a household name in the country when it comes to managing risks.
2017 ILLUSTRATED CEO FEATURE
BRANDS ILLUSTRATED – INSPIRE
What is your prime focus for retaining customers?Activating every access point so that we are within reach. Be it trade, ecommerce, food outlets, partnerships with QSRs. And of course ensuring all the equity values kick in at the right moment, by constant emphasis on product taste, and larger role in life.
Beyond this, every little thing adds to brand image. Jitin drives on innovation
Imagination is the fuel
Challenges need to addressed seriously
20 years experience in Automotive Marketing
Mondelēz International, Chocolate is emotional
While increasing sales is a key indicator of right marketing decision. there are many other key indicators like brand perception, brand awareness, conversion
Marketing is all about continuous efforts to discover, create, arouse and satisfy customer needs
I don’t think there’s something like a Perfect Brand Image.