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Things that Moms Do

Things that Moms Do

The online shopping site Myntra launched a beautiful video titled ‘Things that Moms Do’ and highlighting the thought that ‘Looking Good is all about Feeling Great’. Myntra’s mothers day video is a thank you note for everything our moms...
Shot on iPhone

Shot on iPhone

In an ode to mothers around the world, Apple through a touching video titled ‘Shot on iPhone’ showcases the beautiful mother-child relationship. The video is a montage of photos and videos shot using an iPhone. Each photo depicts scenes like child birth,...
‘Drinks and Memories’

‘Drinks and Memories’

Paper Boat has rolled out the latest installment of its ‘Drinks and Memories’ campaign. This short fi lm of over 3 minutes has been conceptualised by Humour Me.The brand released a fi lm titled B Keeper of the Gates of Heaven on the digital platform. It is...
CELEBRITY & ENDORSEMENT Perfectly [Un] matched?!

CELEBRITY & ENDORSEMENT Perfectly [Un] matched?!

BI attempts to question the logic of engaging celebrities into categories that may not relevant by a long shot. Since Bollywood and cricket define India’s ‘entertainment’ quotient, stars from these areas headline the lives & times of the...
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