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BRAND IPL FROM BOOM TO DOOM

BRAND IPL FROM BOOM TO DOOM

MONOJIT LAHIRI investigates why and how India’s most glamorous, popular, celebrated and eagerly-awaited sporting franchise is under a cloud.  Can it recover its glorious early days of freakout fun n’ excitement? Can it bounce back to convince potential team-buyers...
YOU ASK ME ANSWER- YIPPEE

YOU ASK ME ANSWER- YIPPEE

YOU ASK ME ANSWER- YIPPEE ITC recently launched a new television commercial for Yippee noodles brand, assuring customers about its safety, keeping in mind the health concerns of its customers. On the digital forum as well, the brand is taking initiatives to educate...
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