CATEGORY: Best story

Best story

Best Best story MARKETING

BRAND IPL FROM BOOM TO DOOM

MONOJIT LAHIRI investigates why and how India’s most glamorous, popular, celebrated and eagerly-awaited sporting franchise is under a cloud.  Can it recover its glorious early days of freakout fun n’ excitement? Can it bounce

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ADVERTISING Best story

YOU ASK ME ANSWER- YIPPEE

YOU ASK ME ANSWER- YIPPEE ITC recently launched a new television commercial for Yippee noodles brand, assuring customers about its safety, keeping in mind the health concerns of its customers. On the digital forum

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