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THE LAND OF HIGH PASSES!!

THE LAND OF HIGH PASSES!!

Ladakh, ‘the Land of High Passes,’ is a beautiful region in Jammu and Kashmir. Snowcapped peaks, clear blue skies, barren mountains with meandering rivers, Ladakh is picturesque! It’s not only known for its scenic beauty but also for some of the most...
INDIAN PREMIER LEAGUE, THE MARKETING COCKTAIL

INDIAN PREMIER LEAGUE, THE MARKETING COCKTAIL

New teams, New faces and a brand new avatar. How will IPL redefi ne the sports marketing paradigms this year? The 9th edition of the Indian Premier League is all set to get underway and it has all the ingredients to be yet another blockbuster. Things are very...
Finger Lickin’ Good to a completely Next Level!!

Finger Lickin’ Good to a completely Next Level!!

From being a part of High Fashion to Technology KFC in China is redefining the way the brand is becoming a part of the consumers extended life. By Arpan Jennifer Vimal KFC is all over China. And not just with its buckets of fried chicken. The fastfood chain – one of...
BRILLIANT ACTING, THRILLING SCREENPLAY!

BRILLIANT ACTING, THRILLING SCREENPLAY!

Release date: April 15, 2016 (India) Director: Maneesh Sharma Editor: Namrata Rao Production company: Yash Raj Films Music director: Andrea Guerra, Vishal–Shekhar Shah Rukh though has never been the conventional sort, and with his new fi lm, he’s hardly settling for...
Is Festival Marketing A COMMON TREND?

Is Festival Marketing A COMMON TREND?

BUSY TIME AHEAD FOR MARKETEERS AS THEY PREPARE FOR THE NEXT FESTIVE SEASON AND CAPITALIZE ON THE UPCOMING OCCASSIONS. by Arpan Jennifer Vimal Festivals provide an incredible opportunity for brands to engage a key target group of consumers. They have become a great...
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