CATEGORY: CASE STUDY

FROM WOW TO BACHAO CASE STUDY

FROM WOW TO BACHAO

FROM WOW TO BACHAO         First things first. The news – expectedly – sent shock-waves around the country leading to immediate backlash. Several states boycotted the product with others keeping it

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YOU’VE COME A LONG WAY, BABY!

Monojit Lahiri does a close-up of a lesbian Ad that’s opening up a raging debate in Ad circles as well as the public domain, across many levels. Digital.Viral.Virtual. Suddenly traditional boundaries of people-connect –

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A TATA SKY INNOVATION

With the aim to achieve maximum reach, Tata Sky launched this offer of a Daily Recharge which allows consumers to recharge their DTH subscription just at Rs 8 daily and get all their desired

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