UA-109294710-1 UA-109294710-1
Is Festival Marketing A COMMON TREND?

Is Festival Marketing A COMMON TREND?

BUSY TIME AHEAD FOR MARKETEERS AS THEY PREPARE FOR THE NEXT FESTIVE SEASON AND CAPITALIZE ON THE UPCOMING OCCASSIONS. by Arpan Jennifer Vimal Festivals provide an incredible opportunity for brands to engage a key target group of consumers. They have become a great...
The New Breeds of Social Media Personalities

The New Breeds of Social Media Personalities

Some CREATE others browse. Whatever the case, Social Media has created a distinct behaviour that defines our online personality by Arpan Jennifer Vimal We have witnessed a massive growth in the use of Social Media, primarily thanks to websites like Facebook and...
IS ADVERTISING TODAY’S FAIRY TALES?

IS ADVERTISING TODAY’S FAIRY TALES?

Brands Illustrated hits the ground running relating two diverse streams into a suspiciously seamless connect! Advertising – like God – seems to be all-pervasive! Its everywhere, all the time, leading the over-heated frenzied champions of this calling to – wrongly –...
Plunging Headlong into SOCIAL LISTENING

Plunging Headlong into SOCIAL LISTENING

Building an ecstatic community these days takes more than posting, it takes mindful social listening! Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and growth? You just might be. Are you listening to what people...
FROM WOW TO BACHAO

FROM WOW TO BACHAO

FROM WOW TO BACHAO         First things first. The news – expectedly – sent shock-waves around the country leading to immediate backlash. Several states boycotted the product with others keeping it on the under scrutiny radar. Big Bazaar and large Departmental Stores...
YOU’VE COME A LONG WAY, BABY!

YOU’VE COME A LONG WAY, BABY!

Monojit Lahiri does a close-up of a lesbian Ad that’s opening up a raging debate in Ad circles as well as the public domain, across many levels. Digital.Viral.Virtual. Suddenly traditional boundaries of people-connect – Print. Radio.Cinema. TV – has gone for a...
UA-109294710-1