THANDA MATLAB COCA-COLA

The punch line “Thanda matlab Coca Cola” truly defines the reach and penetration of the cola drink in India. A cold drink in the sizzling summer invariably means a Coke! The Coca-Cola Company introduced a carbonated soft drink which is now widely available in stores, restaurants and through vending machines throughout the world. The company has made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation.

FACTOIDS

  • The Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola India Pvt. Ltd
  • Coke has worldwide recognition with over 1.6 billion servings sold everyday
  • Globally, the Coca-Cola system includes the Company and more than 300 bottling partners
  • It is sold in over 200 countries

BLAZE TO BRILLIANCE
Coke revolutionised the cold drink market in India ever since it entered the fray in the early 1990s. In India, the Coca-Cola system is a wholly owned subsidiary of the Coca-Cola Company namely Coca-Cola India Pvt. Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes. It also operates through 13 licensed bottling partners who are authorised to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company.

FAITH FACTOR
At the core of business in India, as in the rest of the world is their production and distribution network, which they call the “Coca-Cola System”. Globally, the Coca-Cola system includes the Company and more than 300 bottling partners. The Coca-Cola Company manufactures and sells concentrate and beverage bases. Their authorised bottlers combine concentrate or beverage bases with sweetener (depending on the product), water or carbonated water to produce the final beverages.

ENGAGEMENT THAT ENTHRALS
The Coca-Cola Company has always placed high value on good citizenship. Their basic proposition entails that the company’s business should refresh the market, enrich the workplace, protect and preserve the environment and strengthen the community. They leverage the unique strengths to actively support and respond to local needs – be it the need for education, health, water or nutrition. They have used their distribution network for disaster relief, marketing prowess to raise awareness on issues such as PET recycling and their presence in communities to improve access to education and potable water.

INNOVEDGE
Coke has worldwide recognition with over 1.6 billion servings sold every day. It is sold in over 200 countries. It competes in global markets with many substitutes for its products. It imports coca leaves as a flavour ingredient.

BRAND EQUITY
The beverages reach their ultimate consumers through their other customers: the grocers, small retailers, hypermarkets, restaurants, convenience stores and millions of other businesses that are the final points of distribution in the Coca- Cola system. What truly defines the Coca-Cola System, and indeed what makes it unique among businesses, is their ability to create value for our customers and consumers.

LIFE BUOY

LIFE BUOY

lifebouy-logoPOWER FACTS
1. Lifebuoy is a brand of soap which began in England in 1895.
2. It was launched as part of William Hesketh Lever’s goal to promote hygiene in the home and halt cholera in late Victorian England.
3. It has evolved to become the world’s best selling germprotection soap.
4. Lifebuoy is produced in Unilever in Cyprus for the UK, EU, US and Brazil markets, in Trinidad and Tobago for the Caribbean market, and in India for the Asia market.lifebouy-image

THOMAS COOK

THOMAS COOK

THOMAS-COOCK-LOLGOPOWER FACTS
1. Thomas Cook (India) Ltd is the leading integrated travel and travel related financial services company in the Country offering a broad spectrum of services that include foreign exchange, corporate travel, MICE, leisure travel, insurance, visa and passport services and e-business.
2. The company set up its first office in India in 1881.

THOMAS-COOK-IMAGE

SHOPPERS STOP

SHOPPERS STOP

SHOPPERS-STOP-LOGOPOWER FACTS
1. Shoppers Stop is an Indian retailing company promoted by the K Raheja Corp Group, started in the year 1991.
2. Shoppers Stop Ltd has been awarded “the Hall of Fame” and won “the Emerging Market Retailer of the Year Award”, by World Retail Congress at Barcelona, on April 10, 2008.
3. Shoppers Stop is listed on the BSE.SHOPPER-STOP-IMAGE

BIG BAZAAR

BIG BAZAAR

big-bazaar-logoPOWER FACTS
1. Big Bazaar’s formats are household names in more than 93 cities and 60 rural locations across the country.
2. The company has employed more than 35,000 people from every section of the society.
3. The company’s supplies come from enterprises across the country, creating fresh employment, impacting livelihoods and empowering local Communities.
4. Big Bazaar stores operate around 17 million square feet of retail space and attract around 300 million customers each year.big-bazaar-image

SUNSILK

SUNSILK

sunsilk-logoPOWER FACTS
1. Sunsilk is a hair care brand produced by the Unilever group.
2. Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide.
3. It is the world’s leading brand in hair conditioning and the second largest in shampoo. Its shampoos, conditioners and other hair-care products are sold in 69 countries.sunsilk-image