1. Sunsilk was listed in The Brand Trust Report 2011
2. In 2008, Sunsilk India launched a social networking site called ‘Gang of Girls’ offering its users access to a variety of local and global experts to address various hair care needs
3. Sunsilk has roped in experts and hair stylists to evolve and promote its wide range of shampoos and conditioners
4. It is sold under different names in various markets around the world which includes names like Elidor, Seda and Sedal
Parachute is not only a leading brand in the hair oil industry but also one of the oldest brands that took the market of hair care to the next level. Parachute is the fl agship brand of the company Marico. Marico is one of the wellknown FMCG companies in India that have successfully created brands in the largely commoditised business of hair oils and edible oils. The company holds a number of brands including Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Kaya Skin Clinic, Livon, Set Wet, Fiancee, Hair Code, Eclipse, Xmen, Hercules, Caivil, Code 78 and Black Chic etc.
1. Parachute is the flagship brand of the company Marico
2. Parachute reaches around 18 million households every year in the country
3. Parachute’s market share rose to 70 per cent within 10 years and it has become one of the most recognised and trusted brands in India
4. Parachute has maintained a market share of nearly 50 percent by coming up with regular packaging innovations
Lux is a global brand developed by Hindustan Unilever Limited. The range of products includes beauty soaps, shower gels and bath additives. It is the market leader in several countries including India, Pakistan, Brazil, Thailand and South Africa. Lux has fi ne fragrances crafted by the world’s best perfumers with a host of exotic ingredients like purple lotus, sea minerals, strawberries, sandal and many others. It delights the senses with its signature ranges.
1. Lux products are manufactured at 71 locations with more than 2,000 suppliers and associates providing the raw materials
2. Lux is a market leader in soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand and Vietnam
3. Lux has fine fragrances crafted by the world’s best perfumers with a host of exotic ingredients
4. The brand was founded by the Lever Brothers in 1899
French cosmetics and beauty products company L’Oréal is one the world’s largest cosmetics companies. L’Oréal deals in cosmetics including hair colour, skin care, sun protection, make-up, perfumes and hair care. The company is also active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fi elds and is the top nanotechnology patent-holder in the United States. From a small holding of three chemists to employing nearly 2,000 people today, L’Oreal is the world leader in beauty products with its presence across 130 countries and fi ve continents.
1. L’Oréal is the top nanotechnology patent holder in the United States
2. L’Oréal is also active in dermatology, toxicology, tissue engineering, and biopharmaceutical research fields
3. In November 2012, L’Oréal inaugurated the largest factory in Jababeka Industrial Park, Cikarang, Indonesia, with a total investment of $100 million
4. L’Oréal has six research and development centres present across the globe
As the world’s leading health soap, Lifebuoy aims at making a difference by creating accessible hygiene products and promoting healthy hygiene habits. The desire to be clean, active and healthy is intrinsic to everyone and Lifebuoy understands this need and champions the cause of hygiene and health around the world. Termed as world’s No. 1 selling germ protection soap, Lifebuoy has a distribution network of over fi ve million stores across the country.
1. Lifebuoy started with William Lever’s goal to stop cholera in the Victorian England
2. Lifebouy has a strong social mission which is promoted through its rural hygiene programme called ‘Khushiyon Ki Doli’
3. Lakmé was started as a 100 per cent subsidiary of Tata oil millLifebuoy launched a campaign, ‘Handwashing Behaviour Change Programme’ in 2010, aimed at creating results in sustained and positive hand washing behaviour
4. As of 2002, it was the largest selling soap brand in the world with sales
Lakmé has continually evolved itself to offer a wide range of high performance and world class colour cosmetics, skincare products and beauty salons. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience. The brand deals in the fi eld of cosmetics, focussing on hair colour, skin care, sun protection, make-up and hair care.
1. Lakmé is the fi rst Indian cosmetic brand
2. Lakmé was named after the French opera and the brand also derives its name from the Sanskrit word ‘Lakshmi’, the Indian goddess of wealth and epitome of beauty
3. Lakmé was started as a 100 per cent subsidiary of Tata oil mill
4. Lakmé Beauty Salons provides a 360-degree holistic experience to its customers