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INTERVIEW WITH MANMEET VOHRA

INTERVIEW WITH MANMEET VOHRA

Director – Marketing and Category, TATA Starbucks Private Ltd. Alma Mater: MICA – Mudra Institute of Communications, Ahmedabad Ethnicity: Indian It takes effort to identify a vision that your customers will find credible and aligned with their values. How have...
INTERVIEW WITH NAMRATA SINGH

INTERVIEW WITH NAMRATA SINGH

INTERVIEW WITH NAMRATA SINGH Founder-Dark Horse Network Media Alma Matter: Symbiosis institute of Management Studies Ethnicity: Indian It takes effort to identify a vision that your customers will find credible and aligned with their values. How have you been crafting...
Making the ‘Parties’ Rock

Making the ‘Parties’ Rock

Leena Sewhani FOUNDER PARTY-ANTHEM What is the first thing a consumer looks for in a brand? The most important thing that people look for in a brand is trust as well as service. We, at Party-Anthem.com, have been very focussed on delivering both. Another important...
Breaking the stereotype

Breaking the stereotype

Atinirmal Pagarani MANAGING DIRECTOR VESIMI Sunny Ramani EXECUTIVE DIRECTOR VESIMI What is the first thing a consumer looks for in a brand? Dubai is a central shopping hub for globe-trotters around the world. Hence, our clients are well versed with the latest trends...
Human buying behaviour is homogenous

Human buying behaviour is homogenous

Siddhart Bhatia HEAD OF MARKETING THE WADHWA GROUP What is the first thing a consumer looks for in a brand? Human buying behaviour is very homogenous in nature. Irrespective of whatever product or service is purchased, the first thing that any consumer looks for is...
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