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WHAT MAKES BRAND KANGANA THE NEW QUEEN OF HEARTS

WHAT MAKES BRAND KANGANA THE NEW QUEEN OF HEARTS

MONOJIT LAHIRI examines how an outsider rocketed to a challenger brand threatening the establishment and zooming north to fearlessly epitomise her unique brand value! “Amitabh Bachchan?Yaar, ajeebsanaamhain … aurchehrabhibadaajeebsa, beanpole jaisa, haina?!Yeh hero...
Plunging Headlong into SOCIAL LISTENING

Plunging Headlong into SOCIAL LISTENING

Building an ecstatic community these days takes more than posting, it takes mindful social listening! Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and growth? You just might be. Are you listening to what people...
IS BRANDING LOSING ITS STANDING?!

IS BRANDING LOSING ITS STANDING?!

MONOJIT LAHIRI investigates a contentious POV that attempts to dump this sacrosanct institution of communication and believes that it is time for its warm send-off! Branding, for decades, has been hymned, celebrated, exalted, venerated and worshipped as the gospel...
From Wow To Bachao

From Wow To Bachao

Mention Maggi and for over three decades the face of Indian Moms & kids have continued to light up! The nation’s undisputed super-star snack, Maggi noodles was an uncontested super-hit with young adults too – Hostels/P.G. – & young working men/women...
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