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WHAT MAKES BRAND KANGANA THE NEW QUEEN OF HEARTS

MONOJIT LAHIRI examines how an outsider rocketed to a challenger brand threatening the establishment and zooming north to fearlessly epitomise her unique brand value! “Amitabh Bachchan?Yaar, ajeebsanaamhain … aurchehrabhibadaajeebsa, beanpole jaisa, haina?!Yeh hero banega?Kaka, Dharam, Manoj, Feroz,

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From Wow To Bachao

Mention Maggi and for over three decades the face of Indian Moms & kids have continued to light up! The nation’s undisputed super-star snack, Maggi noodles was an uncontested super-hit with young adults too

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