Expect the Unexpected

203 views Leave a comment

E METER

Awareness & Recall AAA
Promise AA
Image A
Reach AA
Sustainability & Innovation AA

moonbowBrand Moonbow constitutes of the purifiers products category with a varied range of water purifiers and air purifiers. Moonbow products offer a wholesome clean and healthy lifestyle to the consumers that cuts across socio-economic sectors in India.

EXPRESSION OF GLORY
The brand Moonbow was introduced in Dec 2015 by HSIL Ltd owner of legendary brand Hindware , a leader in bathroom product category. HSIL formerly Hindustan Twyfords Ltd, was set up in 1960 with a technological collaboration with Twyfords UK. The company was rechristened as Hindustan Sanitary ware and Industries Limited in 1967. HSIL has three business divisions – Building Products, Container Glass and Consumer Products Division. Moonbow is a part of consumer business with an assortment of purifiers under its domain. Other brands of consumer products division include, Kitchen Ensemble with the products like Chimneys, Built in Hobs, Cooktops, Built-in Ovens and Dishwashers, Sinks, etc. The brand Hindware Atlantic offering range of Water Heaters is a strategic tie up with French MNC. Hindware Snowcrest offers the range of Air Coolers and last but not the least, brand Vents by Hindware has an array of premium ventilation products.

moonbowBRICKS & CLICKS
The brand is aggressively expanding the distributor and retail network across India with a robust expansion plan for the upcoming year including opening of new retail outlets, launching new products and driving overall sales. At present, the brand has over 50 concept stores called Kitchen Galleries spread all over the country and is planning to add another 75 by the end of this fiscal year. Its target is to have 400 such stores over the next three years.

E FACTS

1. Targets for 20000 stores over the next three years.
2. Brand Commitmentss installation within 8 hours in major cities.

RISING STAR QUOTIENT

1. The brand Moonbow was introduced by HSIL Ltd during December 2015.

RESOLUTE & RESONANCE
The Brand Commitments is “Expected the unexpected” which it is delivering through its range of innovative products. The brand Moonbow stands for aesthetic range and disruptive design, which are its key success factors. Moonbow will always be known for the ease of usage to the consumers and for creating an aspiration of ownership. Further, Moonbow believes in delivery of promise and complete service portfolio in all respects to its end consumer, boasting of a unique after sales service where it is one of the very few companies in these categories who do a pre-sales demo at the residence of a prospective consumer for both air and water purifiers. The Brand Commitmentss installation within 8 hours in major cities which is unprecedented in the industry.

TRAILBLAZING
The unique and innovative Hexapure technology powering the water purifiers and Puri 5 technology in air purifiers provide a leading edge to the Moonbow brand. The brand is technologically interactive and successfully removes all germs and impurities along with mineral fortification while retaining the aesthetically appealing design.

BRAND COMMITMENTS
The brand aims to be amongst the top 3 brands in the coming 5 years by delivering consumer delight through a unique ecosystem of innovative products, (speed of reach) channels, (speed of delivery) service and compelling communication. The company is massively investing into the R&D, infrastructure, service and advertising. Further, the brand is expanding the range of available products to reach out to all discerning customers from basic to high-end suiting all requirements.

Author Bio

admin

No Description or Default Description Here

Leave a Reply

Your email address will not be published. Required fields are marked *