India races ahead of US to become 2nd largest smartphone market
Adobe Symposium 2016 to unveil latest trends in Digital Marketing
Adobe today announced a powerful lineup of industry leaders including SpiceJet Ltd, Taj Group, IDFC Bank, MakeMyTrip and HDFC Life, who are set to take the stage at Symposium 2016 (#AdobeSymp), the country’s largest digital marketing conference. More than 1,000 of India’s top marketers and business executives are expected at the event, to be held on 28 April, 2016 at the Grand Hyatt Mumbai. Speakers from some of India’s most digitally-advanced brands will join senior Adobe executives including Brad Rencher, Executive Vice President and General Manager of Adobe’s Digital Marketing business; and Umang Bedi Managing Director for Adobe South Asia on the main stage to showcase how digital is disrupting business models across industries and helping companies transform customer experiences. Symposium 2016 will give attendees a head start into the current state of digital marketing worldwide, exploring the latest global and national trends, market forecasts, innovative strategies and sharing best practices.
India needs to retain its export market share: President
Declining for 16th straight month in March, exports contracted by 5.47 per cent to USD 22.71 billion in the month as shipments of petroleum and engineering products shrunk sharply due to tepid global demand.
Innovative Marketing Push In India For Akshay Kumar’s Rom-Com ‘Housefull 3’
Eros International is giving 50,000 moviegoers the first chance to see the trailer of the latest edition of the Housefull franchise in cinemas across India on Sunday April 24. The distributor is staging special screenings of the trailer of Housefull 3 in more than 100 cities , followed by a message from the cast. Eros said this is the biggest trailer launch in India and the first time a trailer has been shown simultaneously across the country including second tier towns such as Gwalior, Kota, Udaipur, Raipur, Rajkot, Surat, Nasik, Patna, Gaya, Ranchi, Jamshedpur and Banaras.
Directed by Sajid Samji and Farhad Samji and produced by Nadiadwala Grandson Entertainment’s Sajid Nadiadwala, the romantic comedy will open on June 3 in India and in Bollywood- friendly markets including the U.S., U.K., Middle East and Australia.
As buyers become choosy, Coal India turns competitive
From being a monopolistic player to one embracing competition, Coal India Ltd (CIL) is preparing itself to transform at a time when continued slowdown in manufacturing and commodity prices have turned the fossil fuel into a not-so-desirable commodity.
The public sector behemoth is now planning to move towards “competitive marketing” from “monopolistic” attitude, its chairman Sutirtha Bhattacharya said in a letter addressed to the employees. He has stressed on improving quality of supplies, an issue which had earlier seen bitter war-of-words with its principal customer NTPC Ltd. The message comes on the backdrop of continued slowdown in demand as well as global prices.
Xiaomi’s adapts for Indian market, launches it’s first TVC for Redmi Note 3.
Xiaomi has often trumpeted its business model, which doesn’t require spending massive amounts of money on marketing or ads. Instead it relies on the word of mouth of its fans for selling its smartphones. But since its debut in the Indian market in 2014, the Chinese company has had to make massive changes to its business strategies. These include going beyond the online-only model to sell smartphones, to buying ad space in leading newspapers to the most recent change that sees the launch of its first-ever TV commercial.
Xiaomi has created a TV ad in collaboration with Amazon India for its latest Redmi Note 3 smartphone. The 30-second ad spot highlights the smartphone and also the ease with which you can buy it online on Amazon India. The collaboration also promotes the fact that the Redmi Note 3 is only available on Amazon India (besides mi.com) via weekly sales.
Fiat India appoints new Marketing and PR & Corp Communications heads
Fiat Chrysler Automobiles India has appointed Rahul Pansare as the new Head of Marketing and Sushant Balsekar as the new Head of PR & Corporate Communications. The new appointments come as a time when FCA is all set to introduce JEEP in India and next generation of Fiat products. Both Rahul Pansare and Sushant Balsekar have vast and a variety of experience in their respective functions and come to FCA India after having worked extensively with global automobile corporations.
Commenting on the two appointments, Mr. Kevin Flynn, President and Managing Director, FCA India Operations, said, “I am delighted to welcome Rahul Pansare and Sushant Balsekar to the FCA India team. They both are strong and dynamic leaders in their respective functions and will help strengthen FCA’s presence in India. They come in at a crucial time as we are steering the organization into an all-new phase of development.”
Renault India keen to maintain 4% market share in 2016
French automobile major Renault is keen to maintain 4% market share in the passenger car segment in India during the year. “In the first quarter (Q1) of calendar 2016, the market share was 4.1%, with 4.9% in March alone”, Renault India VP (sales and marketing), Rafael Treguer said. He said the company was keen to maintain that level of market share during the entire 2016. Treguer said Renault was the first European brand in India and was relatively new in the market. During 2015, the company’s share was 2%, while the growth over 2015 was 20%, positioning it at the number eight slot among the manufacturers in India.
Emami caught in Kesh King tangle; profit halves
The Kesh King fiasco continues to haunt Emami, which has suffered a drop of 52% in its standalone net profit at Rs 63.8 crore for the March quarter mainly because of amortisation of the brand.
Emami, which is now faced with the emerging threat from the Patanjali phenomenon, has just seen its consolidated quarterly profit shrink 45.2% to Rs 75.85 crore from the year-ago period primarily because of amortisation to the extent of Rs 72.7 crore of Kesh King intangibles.
IRCTC website ‘hacked’, personal details of lakhs feared stolen
Personal data of around 1 crore customers is feared to have been stolen from the server of the e-ticketing portal Indian Railway Catering and Tourism Corporation (IRCTC), thus raising fears of safety and security.
IRCTC is India’s largest e-commerce website, lakhs of transactions are conducted every day. Customers provide details like Pan Card numbers while filling up online reservation forms.
Make in India’ devices pushing smartphones sales: Report
The contribution of India brands was at an all-time high of 45 percent – up 7 percent compared to the fourth quarter of 2015 and “made in India” handsets contributed 67 percent to the sales, said the “India Mobile Handset Report for 1Q CY 2016” by the market research firm CyberMedia Research (CMR).
Interestingly, the contribution of Chinese and global brands declined in the same period. “We saw for the first time that price band of Rs.10,000-Rs.15,000 contributed the maximum (22 percent) towards the smartphone shipments. Usually, the prime contributor used to be the price bracket of Rs.6,000-Rs.8,000,” said Faisal Kawoosa, lead analyst with CMR’s Telecom Practice.
Maruti Suzuki urges consumers to drive safe through its new ad campaign
Auto company Maruti Suzuki, as a part of its latest communication campaign, has decided to make a positive attitude change towards road safety. Along with Dentsu Creative Impact, the brand has come up with a series of eight films, which are not mere educating clips.
The ad series that breaks on April 8, addresses the issues of non-adherence to the road safety rules and norms. The core thought behind the communication is “If we know it’s wrong, why do we still do it?” The films cover subjects which are integral to everyday living such as giving way to ambulances, saying no to drunk driving, always wearing a seatbelt, lane driving, and avoiding phone calls while driving. The campaign aims to stir their conscience and make them refl ect on their apathy.