Being innovative is the key priority for us
SCHAUNA CHAUHAN, Chief Executive Officer, PARLE AGRO
Describe your business in 10 words or fewer.
Quality, Innovative, Creative, Safe, Reliable, Trustworthy, Efficient, Dynamic
What is the big idea behind your business?
Being innovative is the key priority for us. We like to be innovative in everything we do, be it in terms of launching a new product, or a different kind of packaging or anything else.
It’s often said that leaders these days must operate in an environment of extreme volatility. Do you agree? How does that affect the way you lead?
I think leaders should do couple of important and very simple things like listening, being aware, knowing the details of the situation, understanding the complete issue and then make a decision together with the team.
How do you have the confidence to know the right choice is to zig when everyone around you is telling you to zag? If I may ask you to share an incident.
You got to have guts to take on challenges and go with it if you believe in it. You must always know what everyone else is doing in your industry but you have got to spend time focusing on your goals as well.
What was your first paying job?
Do you have a formal mechanism for making sure you stay in touch with employees and customers on the organization’s front line?
We do not have doors to our cabin space. The open-door policy makes it easy to interact with people who feel that I am approachable.
What is the best business advice you’ve ever heard?
Failures are divided into two classes — those who thought and never did, and those who did and never thought.
What has surprised you about being an entrepreneur?
Business was already chosen for me and I well accepted it as I grew up learning the business. The thing that surprised me the most is to look at the fact that there is so much inspiration around me in all the people who are working for Parle Agro, seeing them involved in the company.
What was the most difficult lesson you have learned as an entrepreneur?
In an organization, you are always dealing with people’s issues. I think at the end of the day, it is the people who make the company anyway and without them you cannot do anything. Egos, insecurities, politics, these are also some of the challenges you deal with everyday. I am hands-on and it is important to be aware of it and feel the pulse.