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Apple_ShotoniPhoneMothersDay161In an ode to mothers around the world, Apple through a touching video titled ‘Shot on iPhone’ showcases the beautiful mother-child relationship. The video is a montage of photos and videos shot using an iPhone. Each photo depicts scenes like child birth, playing and growing up in an attempt to cherish all the beautiful memories of life. The ad is part of Apple’s Shot on iPhone campaign, which features real photos users have taken with their phones. The names of users who submitted the photos are at the bottom of each still. At the end, the text reads, “Moms shot on iPhone.”

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