SUBHA KA BISCUIT BOURNVITA BISCUIT

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E METER

Awareness & Recall AA
Promise A
Image AA
Reach AA
Sustainability & Innovation AA

bournvitaCadbury Bournvita Biscuits is backed by deep consumer insights and the strong value proposition of Bournvita – India’s much-loved malted beverage, Hit shelves by May 1 2016, Bournvita Biscuits is the second brand in the biscuits category of Mondelez in India, following Oreo, which was launched in 2011.

EXPRESSION OF GLORY
Bournvita Biscuits brings together the best of the global category expertise and innovation with local insights and experience. Mondelez introduced a very special second biscuit brand in India.

bournvitaBRICKS & CLICKS
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelēz International and is in the business of creating delicious moments of joy. It operates in four categories and has been a chocolate category leader since its inception in India for over six decades.

E FACTS
1. Cadbury Bournvita Biscuits is backed by deep consumer insights and the strong value proposition.
2. The best of the global category expertise and innovation.

RISING STAR QUOTIENT
1. Hit shelves by May 1 2016.
2. Second brand in the biscuits category of Mondelez in India.

RESOLUTE & RESONANCE
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries.Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index.

TRAILBLAZING
The morning snacking occasion, especially for kids, has a huge opportunity for a product that brings together the taste that kids love with the nutrition that mothers want. Bournvita Biscuits provides the choice of a delicious biscuit enriched with the wholesome goodness of Bournvita.

BRAND COMMITMENTS
The brand’s dream is to create delicious moments of joy – and that’s exactly what its tasty snacks do.Its global compliance and integrity program helps guide its employees to obey all applicable laws and regulations while conducting business around the world. As their stakeholders trust and confidence is critical to their success.

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