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pngProcter &Gamble is the global sponsor of the Rio Olympics and this year it has spoken to 14,000 moms globally to shape the campaign ‘Thank You Mom’. The long format fi lm weaves the moments when even the physically strong and gifted look towards their mother for reassurance and comfort. To make it easy for people to join in the P&G Thank You Mom campaign, P&G is also launching the “Thank You Mom app” that allows people to thank their own moms by uploading personalized content in the form of a video, still image with caption or text-based message. Users will then be able to encourage friends and family to do the same, spreading the word to thank and celebrate moms.

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