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E METER
Awareness & Recall A
Promise A
Image A
Reach A
Sustainability & Innovation AA

indusIndia’s #2 Indus OS is addressing the emerging market’s biggest challenge – to develop technology to cater to the economic, social and regional diversity.

EXPRESSION OF GLORY
Indus OS is the World’s First Regional Operating System specially made for emerging markets. With simplification, content and innovation at the core of its product philosophy, Indus OS is addressing the low smartphone adoption, content consumption and linguistic challenges of the emerging markets. The OS currently supports English and 12 regional languages spoken by over 95% of the Indian population.

indusBRICKS & CLICKS
Indus OS is currently adding close to half a million OS activations every month and expects to double this number within 6 months. It has launched its first device in May 2015 and reached a user base of 3 million by Q1 2016. Today it has over 5 million users. Its long term goal is to reach 100 million users in the next 3 years.

E FACTS
1. Acquired 5 million customers in 12 months.
2. Currently available on Micromax, Intex, Celkon, Karbonn and Swipe smartphone brands in India.

RISING STAR QUOTIENT
1. World’s First Regional Operating System.
2. #2 OS in India with 7.6% market share ahead of global giants Apple’s iOS & Microsoft’s Windows.

RESOLUTE & RESONANCE
The brand has more than 50 devices launched in the market and already have Micromax, Intex, Karbonn, Celkon and Swipe as its smartphone brand partners in India. The brand actively works with app developers and the Government of India to incorporate innovative features in the OS. Indus Reader is the first OS integrated text-to-speech technology in regional languages which the brand has introduced in collaboration with Government of India’s Ministry of Electronics & IT and Indian Institute of Technology, Madras. Indus OS is working towards building a complete smartphone ecosystem for India.

TRAILBLAZING
Indus OS is focused on creating a regional smartphone ecosystem through Simplification, Innovation and Content. The operating system is currently available in English and 12 regional languages (Malayalam, Telugu, Tamil, Odia, Assamese, Punjabi, Kannada, Gujarati, Hindi, Urdu, Bengali, Marathi). With the help of some of its patented features it intends to make Digital India a reality.

BRAND COMMITMENTS
Indus OS’ vision is to digitally connect the next 1 billion people in the emerging markets with a smartphone ecosystem of their choice. It also has its very own app market place called App Bazaar available in English and 12 regional languages. The brand recently raised $5 Million Series A funding led by Omidyar Network and angel funded by Hari Padmanabhan, Mayank Singhal from Temasek Holdings, Kunal Bahl and Rohit Bansal from Snapdeal, Amit Gupta and Naveen Tiwari from Inmobi, Pranay Chulet from Quikr and Akhil Chainwala from Kinnevik AB.

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