Law & Kenneth Saatchi & Saatchi has conceptualized two new ad campaigns for Thomas Cook India on Senior Citizen’s Holiday Plan. “Never too old to travel”. These TVCs features senior citizens with an aim to capture them minutes before they are about to leave for their first international trip. Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.